Canton Fair in November 2024

In the autumn of 2024 in Guangzhou, Pazhou Pavilion by the the Pearl River was once again ignited by the enthusiasm of global merchants. As the "barometer" of China's foreign trade, the Canton Fair uses its unique magnetic effect to gather the commercial pulse from all over the world into a single beat of the same frequency. This is our 26th time stepping onto this stage full of opportunities. As the truck carrying new products enters the exhibition hall, I feel like I can see 26 years of time flowing through the cracks of the container, witnessing the perseverance and breakthroughs of generations of Chinese foreign trade personnel.

The design of this year's booth is full of ingenuity: the main visual wall is made up of 2600 acrylic crystals, each engraved with a classic product model from previous years. This is not only a time scale, but also a quality inheritance. We have specially divided the exhibits into two areas: "Classic Renewal" and "Future Laboratory" - the former displays iterative products selected by old customers through voting, while the latter showcases outdoor equipment series using flexible photovoltaic materials for the first time. When the Saudi purchaser touched the tent fabric that could generate electricity independently and was amazed, I suddenly understood the most touching password of the Canton Fair: this is not only a booth for goods, but also a transmission field for innovative sparks.

On the second day of the exhibition, a German businessman who has been cooperating for fifteen years visited us and talked about product quality and design, which boosted our confidence. In fact, our customers have already gone beyond simple business dealings. I suddenly realized that the true charm of the Canton Fair lies in its ability to maintain the warmth of humanity in the cold and rigid business logic.

Today, as cross-border e-commerce impacts physical exhibitions, we still insist on flying south to Guangzhou like migratory birds every year. Because the screen can never replace the tactile sensation of the palm touching the product lines, and video conferencing cannot replicate the symphony of twenty languages echoing in the booth. When Vietnamese merchants hold sample manuals and say 'See you at the Hanoi exhibition next year', and when Brazilian procurement teams learn to use chopsticks during negotiations, these tangible details are telling the story of another possibility for Chinese manufacturing to go global.

The sunset on the day of the exhibition's dismantling painted the exhibition hall golden, and the wooden boxes of packaged exhibits were quietly labeled with next year's transportation labels. Twenty six years of spring and autumn, the Canton Fair has taught us with its broad mindedness that foreign trade is never a one-way flow of goods, but a two-way journey that requires exchanging hearts. As the lights of the exhibition hall go out one after another, the inspiration that bursts at the negotiation table and the trust conveyed between the samples turn into sparks, illuminating the next journey of Chinese manufacturing towards the world.